The Key Account Manager is a fundamental key to success for many B2B companies. He or she is the orchestrator of all interactions with the customer, ensuring profitable business growth and customer satisfaction.
Read MoreMany have tried – fewer have succeeded... Global Account Management is a well-known sales engagement approach which has been around since the mid 90’s. Running a multi-national business is not the same as running a global one.
Read MoreIt's fascinating to see how many of the global account managers we talk to that consider themselves to be “the guys with the scars on the back”. They find themselves stuck in a continuous negotiation between customers, local key accounts and central HQ functions
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