But, is your global customer truly global? Or only providing procurement services for local companies? Have you scrutinized your customers real behavior? You better call the cards and adjust your operational model accordingly, to increase sales and stay competitive.
Read MoreGrowth. Isn´t that a great word. And the one single factor that the stock market really loves. The only question is how to achieve sustainable and of course, profitable growth.
Read MoreThe Key Account Manager is a fundamental key to success for many B2B companies. He or she is the orchestrator of all interactions with the customer, ensuring profitable business growth and customer satisfaction.
Read MoreMany have tried – fewer have succeeded... Global Account Management is a well-known sales engagement approach which has been around since the mid 90’s. Running a multi-national business is not the same as running a global one.
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